Reach Agency is an award-winning creative agency that serves large Fortune 500 clients including Nestle USA, Clorox, Google, Microsoft and Anheuser-Busch. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Shorty Awards Small Agency of the Year, Reach is helping brands engage with a social generation. From strategy, creative and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate in teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.
Overview
The Influencer Marketing Manager executes influencer deals across multiple brands and content verticals. This role owns and is responsible for day-to-day operations including strategy development, casting and deal-making, and management and execution of campaigns for multiple brand clients.
Responsibilities:
Overall:
- Own the overall success of assigned campaigns with the aim of delivering above & beyond on behalf of our clients.
- Manage the day-to-day workload across assigned campaigns, including delegating tasks to Coordinator(s) and ensuring team alignment.
- Build client materials including but not limited to talent slides, strategy decks and campaign reports.
- Stay aware of trending talent and upcoming talent, as well as actively discovering trends in the industry and on platforms.
- Develop strong internal relationships with all disciplines.
Campaign Development (Talent Casting & Deal-Making):
- Lead talent search and qualification process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting etc.
- Lead talent and agent communication professionally and in a timely manner, from initial outreach to completing campaign deliverables.
- Find and propose talent both internally and externally to brand clients.
- Develop deal terms for talent, creative briefs, preparation of offers and contract management.
- Negotiate and manage deals; ensure all contracts are accurate and all key needs are met.
Campaign Execution (Management & Reporting):
- Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews.
- Ensure talent posts are high quality and meet or exceed expectations.
- Ensure talent is paid in a timely manner and that working with Reach is a positive experience.
- Track audience sentiment in real-time and flag any potential issues, including influencer behavior, that could impact the campaign or client.
- Keep brand partners informed every step of the way with all talent updates.
- Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations.
This is a position that typically would be based at the Reach Agency offices in Venice, CA, USA. Due to COVID-19, the position is currently remote based on West Coast hours.
Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
