Global Brand Leader, Senior Manager
Location: Whippany New Jersey
Description: BAYER is employing Global Brand Leader, Senior Manager right now, this job will be placed in New Jersey. More complete informations about this job opportunity kindly read the description below. Bayer HealthCare (BHC) makes an important contribution to human and animal health with its innovative products and by researching new therapeutic approaches promoting science for a better l! ife throughout everything that we do. Our Specialty Pharmaceutical business ranks among the top 10 specialty pharmaceutical companies worldwide. Our global research and development is focused in five distinct areas: Diagnostic Imaging, Hematology/Cardiology, Oncology, Specialized Therapeutics, and Women's Healthcare. As a specialty pharmaceuticals company, we focus our efforts in areas of high unmet medical need and where we can have the most impact. Our Medical Care division consists of Diabetes Care and Radiology and Interventional. The Diabetes Care division is one of the largest blood glucose monitoring businesses in the world, supporting customers in 100 countries. Radiology and Interventional is the world's leading supplier of contrast agents and injection systems for diagnostic and therapeutic medical procedures. The business also supplies mechanical systems for removing thrombi from blood vessels. Our Consumer Care business is a top competitor in many important prod! uct categories including analgesics, cough and cold, and nutri! tionals. More than 3,000 employees support 14 manufacturing sites in 11 countries dedicated to e nsuring the delivery of a secure, high-quality, cost-effective supply of our products around the world. Our Animal Health business in North America is dedicated to making the world a better place for our veterinary customers, their clients, and the animals we all hold dear.
Bayer†s corporate culture is an important factor in the company†s success. Central to this culture are our values: Leadership, Integrity, Flexibility and Efficiency, summarized by the term LIFE. They provide us with guidance for our daily work as we seek solutions to the major challenges of our time, in line with our mission statement †Bayer: Science For A Better Life". Global Medtronic Alliance We offer a wide variety of competitive compensation and benefit programs. In addition to a competitive base salary, you will be eligible for an array of innovative rewards and recognition programs, vari! able pay and incentive opportunities as well as benefits coverage beginning on your first day of employment. We are committed to helping our employees maintain a healthy balance between their responsibilities at work and home. You will be eligible for paid time off programs, paid company holidays, flexible work options and numerous site conveniences. We are also committed to supporting your professional development through career ladders, training programs, tuition assistance and professional association events.
If you meet the requirements of this unique opportunity, we encourage you to explore how you can make a difference at Bayer by applying now.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes. The primary responsibility of this role, as Global Brand Leader, is to develop and implement a global annual brand plan for Bayer's Contour Link brand that fits into divisional and a major alliance partner†s pump syste! m marketing strategy
The incumbent will:
- E! stablish a global marketing plan including medical/marketing claims, financial targets, communication goals and Brand Health metrics;
- Evaluate product and brand performance and propose and develop sales expansion actions with regional, country and channel managers;
- Maintain close understanding and working relationships with all the key regional and country marketing teams within Diabetes Care and with alliance partner, ensuring any strategies and tactics developed are appropriate to and utilized by the branches;
- Work with alliance partner, the Global Communications team and global advertising agencies to develop both consumer and HCP communication strategies;
- As PACE team member, assume Marketing Core Team responsibility for the Contour Link brand including oversight and representation of functional areas assigned to governance;
- Plan and timely execute all Product Management related tasks associated eith the Contour Link brand, e! .g., SKU planning, system article set-up or review/approval, brand representation for compliant management;
- Have an in-depth understanding and insight of the following Link target customer groups, alliance partner, all major market channels e.g., Hospital, Retail, GP, Endocrinologist, Diabetes Educator/Nurse and patient;
- Report to the Global Head of Contour Link, but be able to effectively communicate with members of the Diabetes Care Management Team on the performance of the brand;
- Problem resolve, support and work in synergy with key regions, countries and channels to ensure the overall prosperity of the brand;
- Work to open up new market opportunities geographically, medically and by channel.
- Bachelor†s Degree with 8 †10 years marketing experience, 5 year†s experience in Healthcare Marketing;
- Experience of working internationally;!
- Willingness to take international assignment within 3 year†! s
- Experience in developing and executing marketing plans and strategies that enhance market share and profitability;
- Solid customer insight credentials and experience with both healthcare professionals and customers;
- Financially competent, with experience in managing brand profitability /holding P&L responsibility;
- Ability to recognize brand-related business problems and opportunities, initiate plans to correct or improve the situation and make any corrections necessary to implement the plan;
- Ability and proven record of leading and driving major projects and business initiatives to successful conclusion;
- High degree of verbal and written competence along with flexibility and good judgment;
- Managerial fortitude, and ability to effectively communicate at senior levels within an organization;
- Proven performer in effectively handling a large work volume, coping with numerous and constantly changing demands! with limited time;
- Willingness to travel 25% - 30%
- Knowledge of the Diabetes market is advantageous.
- Salary and grade level will be commensurate with experience and/or education level.
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If you were eligible to this job, please email us your resume, with salary requirements and a resume to BAYER.
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This job starts available on: Fri, 01 Nov 2013 04:03:41 GMT