Director, Proteus Healthcare Professional Marketing occupation at Otsuka in Princeton

Otsuka is currently seeking to employ Director, Proteus Healthcare Professional Marketing on Tue, 21 Aug 2012 15:10:51 GMT. This is a newly created position supporting the Proteus team. The individual selected for this position will be responsible for developing the Health Care Professional marketing strategy with primary focus on direct-to-caregiver initiatives, including but not limited to creative/message development, channel planning and placement, and robust tracking and metrics. This individual will lead all Web...

Director, Proteus Healthcare Professional Marketing

Location: Princeton New Jersey

Description: Otsuka is currently seeking to employ Director, Proteus Healthcare Professional Marketing right now, this occupation will be placed in New Jersey. Further informations about this occupation opportunity please read the description below. This is a newly created position supporting the Proteus team. The individual selected for this position will be responsible for developing the Health Care Professional marketing strategy with primary focus on direct-to-caregiver initiatives, including but not limited to creative/message development, channel planning and placement, and robust tracking and metrics. This individual will lead all Web and e-Strategies focused on caregiver needs, including collaborating on the creation of comprehensive market research plans. Additional responsibilities will include building acquisition and retention-focused relationship marketing programs, with required focus on geocentric and micro-marketing initiatives that provide clear execution plans and performance metrics. Role has a critical interface and required alignment with team members who lead other marketing initiatives in the PBS group. Position reports to the Senior Vice-President, Patient and Branding Strategy.

• Drives the development and execution of direct-to healthcare professional marketing initiatives for new product launch, which includes:

1. DTP strategy development 2. Creative/Message platform development and evolution 3. Channel planning and placement of DTP and other micromarketing initiatives 4. Patient education and in-office/in-clinic programs

• Leads the CRM efforts. This includes efforts to build a database and identify ideal contact stream based on segmentation (acquisition) as well as develop patient loyalty programs (retention-focused) post launch.
• Responsible for all Web and e-strategies and initiatives across the brand, including development of the consumer branded/non-branded websites. Point person for work with patient and web agencies

Develop in-office and point of care patient support materials to drive differentiation and lead generation Collaborate with cross-functional team - Sales, Market Access, Nursing Educators, and Reimbursement Services - to ensure strategic alignment and execution integration. Partners with Customer Insight and Business Analysis (CIBA) group in refining MR plan, and in establishing standardized, aligned performance metrics and ROI analytics. Develops win-win strategic partnerships with high-level representatives from third-party patient advocacy groups or stakeholder groups. Leads effective budget planning and management for all DTP activities

Minimum, 7-10 years healthcare marketing or related experience. Proven success in driving consumer initiatives in challenging markets that required innovative solutions driven from deep market insights. Proficient management of agencies, transferring marketing objectives in to creative strategies and executions. Experience in a range of marketing research including message development and testing, as well as in-market testing of programs. Strong interpersonal and communication skills and the ability to effectively and efficiently drive performance.

Required:

• BA/BS and 7-10 years healthcare marketing experience
• Experience in Customer Relationship Management (CRM)
• Marketing and/or other micro-marketing initiatives Digital/ e-marketing experience
• Experience in translating customer insights in to impactful business strategies and plans.
• Proven business acumen demonstrated through analysis,problem-solving and success measures
• Demonstrated ability to manage external agencies and vendors.
• Strong interpersonal, communication, and influencing skills and ability.

Preferred:
Launch experience either through newly marketed products or new indications preferred.

Apply online at: https://2xrecruit.kenexa.com/kr/cc/jsp/public/EmailJobDetail.jsf?npi=592BD0535B5F57261EE563929442C841&rand=FD3BCE95297520EEE58327FCB6A6AA80

Company Description:
Otsuka America Pharmaceutical , Inc. (OAPI) is a successful, innovative, fast growing healthcare company that commercializes Otsuka-discovered and other product opportunities in North America, with a strong focus on and commitment to neuroscience, cardiovascular and oncologic therapeutic treatments. OAPI is dedicated to improving patients health and the quality of human life.
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If you were eligible to this occupation, please email us your resume, with salary requirements and a resume to Otsuka.

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This occupation starts available on: Tue, 21 Aug 2012 15:10:51 GMT

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